I thought this was an interesting example of how media, culture and politics intersect. With the ban on religion by the Chinese government in the past, it is surprising to see it embrace the celebration of a folk goddess, Mazu. Not only was it promoted on a large scale, but certain officials are quoted as personal proponents, in a celebration/political rally. The government has promoted Mazu as it serves to improve ties with Taiwan and fosters some economic gain through tourism.
The authority of religious institutions was previously seen by the government as a possible threat to the authority of the communist regime, but now the powers that be are making use of cultural traditions for their own promotion and agendas.
http://www.npr.org/templates/story/story.php?storyId=128672542
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